• Cultural and creative industries

Innovation-research in the Digital and Interactive Visual Environments (IrDIVE)

Platform

Description

The IrDIVE platform aims at studying the interactions of individuals or groups of individuals with digital visual contents and visualization devices. The platform has innovative, interactive and immersive visualization equipment, allowing the display of high spatial resolution visual content on large projection surfaces. The platform contains an innovative virtual reality space with a unique dual-curve screen that displays dynamic content from Unity and Unreal Engine environments. Technical devices allow us to study and model behaviors from motion capture and oculometric systems, emotional responses from physiological and thermal sensors, and neural correlates of perception and cognition from NIRS and EEG systems. We also develop mathematical and algorithmic tools to analyze spatio-temporal and multimodal data obtained during interactions with digital visual environments. We are open to all academic and industrial collaborations and propose services in line with our expertise.

Contacts

  • Yann Coello
    Director
  • Mohamed Ladrouz
    Technical manager
  • Laurent Sparrow
    Technical manager

Informations

99a boulevard Descat
Plaine Images - Bâtiment Imaginarium
59200 TOURCOING

http://www.irdive.fr

Innovation-research in the Digital and Interactive Visual Environments

Chiffres clés

• 50 researchers from 6 laboratories of the University of Lille in interaction with laboratories outside Lille
• 285 research projects and 20 company contracts over 5 years

Effectif

Effectif total : 13

Expertises

Skills

• Production of digital visual content and development of immersive and interactive visualization devices
• Modelling of cultural heritage, creation of 3D content in history and art history for applications in
museography
• Analysis of behavior, cognition and emotions using digital technology
• Computational simulation of individual behavior (facial biometrics, gesture recognition…) and social
behavior (inter-individual communication, cooperation between agents in virtual reality…)
• Realistic 3D synthetic images, light modeling, multispectral analysis of images and textures, video analysis
• User experience modeling

Example(s) of projects

• Immersive 3D modeling of the Camp du drap d'or 1520 for a historical reconstruction 🡭
• Software development for the recognition of social interactions by gaze, facial expressions and gestures 🡭
• Modeling of visual perception in 3D digital environments with the objective of better understanding the phenomenon of perceptual appearance and developing neuro-biosystems offering new perspectives for autonomous biomimetic artificial vision 🡭

Collaborations/Partners/Scientific clients

National:
Université du Littoral Côte d'Opale

International:
University of Naples (Italy), University of Minho (Portugal)

Collaborations/Partners/Private Clients

Lesaffre International, ID3COM, Perceptio Media, Ubisoft, Renault, Decathlon, Les Baltazars, Kernot Art, ePlankton, Neotrope, Industrie Design, SNCF, CAD, Axomove, E-Wear Solutions, Play in Lab, Crédit Mutuel, Les Bons Clients

Services offers

Applications sectors

  • Science / Research

Services provided

• Modelling of cultural heritage, creation of 3D content in history and art history for applications in
museography
• Analysis of behavior, cognition and emotions using digital technology
• Computational simulation of individual behavior (facial biometrics, gesture recognition…) and social
behavior (inter-individual communication, cooperation between agents in virtual reality…)
• Creation of realistic 3D content (light modelling, multispectral analysis of images and textures, video
analysis, construction of interactive immersive environments)

Training offers

Training (academic and professional) in the use of digital tools applied to the human and social sciences

Consulting services

We provide consulting services related to all our areas of expertise.

Equipments

We possess a wide range of equipment:
• Immersive and interactive virtual reality devices (TORE, VR headsets, 4k touchscreen wall, surround and 3D sound system): display of high-resolution virtual/augmented content, 3D scene modelling, simulation of interactive virtual agents
• Oculometers (EYELINK, SMI, PUPILS-LABS, FACELAB, TOBII, EYETRIBE): study of perception and visual cognition in the presence of virtual content in immersive visual environments.
• Physiological measurement devices (Biopac, EEG, NIRS, thermal camera, and nomadic systems): study of cognitive and emotional porcesses in interaction with virtual content
• Movement capture and analysis (Qualysis, force platform, goniometric combination, Real Time Localisation System): study of individual and social behaviour in virtual and augmented environments.
• Optics (multispectral camera, goniophotometer, texture image acquisition camera): Spectral analysis of visual content and modelling of textures and surfaces
• LABtest (control rooms with video and audio capture systems for companies): studies and modelling of behavior in controlled situations

Discover the detailed list of equipment: http://www.irdive.fr/?page_id=11&lang=fr

Ecosystem

Affiliated institutions / organisations

CNRS

Unit(s) of attachment

Groups/Networks/Federations

Labellisations

Regional strategic areas of activity

  • Cultural and creative industries
    • Applications, outreach and cognitive sciences
    • Tourism, heritage and digital world